For weeks, the GOP has been attacking Barack Obama for being a vapid celebrity. But you certainly can’t accuse the Obama campaign of being scared away from its game plan. As pundits moaned and Republicans mocked, Democrats stood their ground, moved Obama’s speech to a giant auditorium that they succeeded in filling to full capacity and taunted their opponents with pictures of Greek columns.
And when Barack Obama took the stage, he put behind him three nights of often (though certainly not always) dull proceedings and managed to combine in one solid speech the often contradictory goals that were expected of him - he fired up his base and reached out to independents, attacked George Bush and John McCain more directly and more relentlessly than most people expected but stayed true to his talk of unity, presented an overarching narrative of change while finally getting down to specifics.
This might not have been the best speech of Obama’s career. It did not awake the same emotion in viewers than some of his past addresses sparked, nor did it soar to heights of rhetoric. But that was not Obama’s intention tonight, nor should it have been. His dual challenge was first to remind voters that John McCain belongs to the party of George W. Bush and second to put some meat on his slogan of change. Wednesday’s speakers had started the former task - but they had neither the time nor the media coverage to complete it; and they had vouched for Obama’s experience and qualifications more than the substantiveness of platform.
Tonight, Obama delivered on both front. His speech did go in many directions at once, but it weaved the different themes together. If nothing else, it allowed Democrats to regain optimism and go back on the offense after weeks of declining poll numbers.
By the time Barack took the stage, a lengthy video shown on all network channels had painted him as an average Joe, a candidate embodying the American Dream who was raised by a family that resembled that of “you,” the average viewer. That is the story that we have been hearing for days now, starting with Michelle’s speech on Monday. Obama was all set to conclude the two other tasks - attack and substance.
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Let’s start with the latter. We knew that Obama was aware voters wanted to know what this “change” and “hope” meant, and he tackled that quite literally today. “Let me spell out exactly what that change would mean,” he said.
When running against a GOP Senator weighed down by his party’s unpopularity, the specifics of change are very simple - replace a Republican political philosophy with a Democratic one that uses government to solve some of the country’s pressing problems. That was one of the main themes of Bill Clinton’s speech last night.
But that argument does not necessarily fit with Obama’s usual focus on post-partisanship: One of his main arguments during the primary campaign was to lump Clinton’s presidency alongside that of Bush as the “old politics” Obama was running to overcome. In the past, Obama’s “change” had not meant ideological change or the change of one party for another; it had been a promise to change the process.
Tonight, four years after his keynote address at the last convention, we saw a different Obama, one that presented himself as a partisan Democrat and tweaked the definition of change he had embraced for the past four years to fit the circumstances of the the current political climate and of the general election. If we were to assess the speech’s intellectual merits, this inconsistency was probably its biggest weakness - but it was not one that is likely to cause much trouble.
Standing as a proud Democrat - a posture he has not always put at the center of his political identity - Obama called upon the country’s Democratic voters to write a new chapter to the party’s history. Obama’s targets tonight were not swing voters or Republicans. Rather, Obama was talking to conservative-leaning Democrats and Democratic-leaning independents who might be considering voting for John McCain but who ultimately would be happy to be identified with the party of Roosevelt and Kennedy, whom Obama invoked.
Not only did Obama call on these voters loyalty to the Democracy Party, he appealed to their commitment to New Deal ideology by pledging to turn away from the conservatism that has dominated the country since the 1980s. After Obama described at length what he saw as the country’s dreadful state, he put it all not only at Bush’s doorstep but at the doorstep of Reaganomics - a significant move given that Obama got in trouble in his primaries for praising Reagan a few months back:
For over two decades, [McCain]’s subscribed to that old, discredited Republican philosophy – give more and more to those with the most and hope that prosperity trickles down to everyone else. In Washington, they call this the Ownership Society, but what it really means is – you’re on your own. Out of work? Tough luck. No health care? The market will fix it. Born into poverty? Pull yourself up by your own bootstraps – even if you don’t have boots. You’re on your own.
Obama outlined a list of policies taken out of his party’s playbook in a lengthy issue-by-issue run-down that reminded me of Al Gore’s acceptance speech in 2000 (one of the most successful conventions of recent elections): No tax cuts to companies that ship jobs oversees, renewable energies, governmental support for early childhood education, higher income for teachers, no over-reliance on drilling, universal (though not single-payer) health care, equal pay and reform of the bankruptcy laws.
This is not to say that he consistently stood as a defender of a liberal political philosophy. Obama also insisted that he would reduce taxes, talked about individual responsibility, reducing unwanted pregnancies, protecting gun rights; he announced that he would cut government programs and making bureaucracy more efficient - all talking points that will certainly please conservative-minded voters.
Such centrist platforms are at the center of Obama’s political identity and they have always been. But tonight, Obama added a new sense of pride for his Democratic roots.
That is a winning recipe for a convention speech, particularly in 2008. With independent voters behaving like Democrats in their disapproval of President Bush, Obama’s best bet is to run as a generic Democratic alternative to the Bush Administration, and he played up by that contrast by going on the attack.
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By mocking John McCain’s bid to look like a change agent while belonging to Bush’s party, Obama did what the past few Democratic presidential nominees had shied away from: attack Republicans frontally.
Many expected the duties of the attack dog to be reserved to the likes of Biden and Clinton, but it is Obama who took on the role with the most determination. He clarified the stakes of this election: a referendum on Bush’s America. “They actually want us to reward them for the last eight years by giving them four more,” Bill Clinton had said yesterday. Today, Obama sounded the same theme:
America, we are better than these last eight years. We are a better country than this… Enough! This moment – this election – is our chance to keep, in the 21st century, the American promise alive. Because next week, in Minnesota, the same party that brought you two terms of George Bush and Dick Cheney will ask this country for a third. And we are here because we love this country too much to let the next four years look like the last eight. On November 4th, we must stand up and say: “Eight is enough.”
Obama continued by taking on his opponent, repeatedly calling him out by name - a stark contrast to Kerry’s acceptance speech four years ago. He attacked McCain’s association with Bush as evidence that the Arizona Senator would be a typical Republican: “The truth is, on issue after issue that would make a difference in your lives – on health care and education and the economy – Senator McCain has been anything but independent.”
And Obama detailed his accusation issue after issue. He did not shy away from drawing clear contrasts, for instance on the Iraq War and on his refusal of a timetable. “John McCain stands alone in his stubborn refusal to end a misguided war,” he said. One of his harshest line came soon after: “John McCain likes to say that he’ll follow bin Laden to the Gates of Hell, but he won’t even go to the cave where he lives.” In an attack one seldom associates with a Democrat, Obama concluded, “That won’t keep America safe.” “If John McCain wants to follow George Bush with more tough talk and bad strategy, that is his choice,” he added.
On economic issues, Obama invoked some of McCain’s gaffes about which Democrats have been salivating for months. He hit Phil Gramm’s “nation of whiners” statement, as well as McCain’s declaration that the rich are those who make $5 million and more. Obama portrayed his opponent as out-of-touch, a theme the party has been hinting it for the past few weeks. “Now, I don’t believe that Senator McCain doesn’t care what’s going on in the lives of Americans,” Obama said. ” I just think he doesn’t know.”
But Obama’s best moments came when he was playing defense, because he managed to turn the tables and go right back on the offense. Obama did not simply defend his American roots and he did not just pledge patriotism; rather, he transformed such defensive moves into vigorous attacks that undercut Republican talking points. He linked McCain’s attacks on Obama’s character to the GOP’s need to distract voters from their connection to Bush. (”If you don’t have a record to run on, then you paint your opponent as someone people should run from,” he said.) And in what was one of Obama’s most effective lines, he turned McCain’s “Country First” slogan against the Republican by getting the crowd to chant USA and proclaiming, “I’ve got news for you, John McCain. We all put our country first.”
This might not have been the best speech of Obama’s career, nor was this week the perfect convention for Democrats. But Obama - following Bill Clinton and John Kerry yesterday - did what he to do. He put the burden on Republicans to disqualify him without looking like they are attempting to do what Obama mocked today; he dared them to try and stand for change while running for Republicans.
We’ll see next week whether the McCain campaign is up to the task.