As the time comes for the party committees to buy time for the upcoming week, the DCCC’s ability to flex its financial muscle and will seats to become competitive once again makes itself felt. The DCCC spent more than $8 million on more than 40 districts, moved in four new races it had not yet spent any money on while seemingly withdrawing from two, and passed the $1 million mark in a number of these contests. The GOP, by contrast, appear to have largely given up on playing offense and are building a firewall around a few incumbents; the NRCC’s meager resources hardly allow it to dream of a better defense.
As always, the DCCC and NRCC decision to invest will not make a candidate, though a decision to pull out can certainly break an underfunded challenger or a swamped incumbent. But beyond illustrating the two parties’ financial disparities, a detailed look at where the two parties are spending money lays out the electoral map and tells us which seats people who are paid to track House races full-time (and who have inside information and polling we do not have access to) think will be competitive, or not.
With that said, let’s use our now familiar classification to break down the latest House expenditures:
- Republican investments
The GOP is in such a difficult financial situation that its mere decision to spend money on a race says a lot about how they view (and how their private polling tells them to view) a race. If the GOP is spending money on a race that is supposed to be competitive, it means they think that this particular seat is more likely to be saved than others; if they spend money on a race that was not yet viewed as that competitive, it means we probably don’t have enough information and that district is indeed highly vulnerable.
In the latter category is FL-21, where the NRCC just spent more than $500,000. This district is in Miami’s media market, so advertising there is difficult. The DCCC has not spent any money on the district for now, however, so the GOP might be successful in building a firewall here. (More on the GOP’s FL-21 efforts below.) Also in the latter category is MO-06, where incumbent Sam Graves is not currently considered to be in as much trouble as other Republicans - but the NRCC is evidently worried about his prospects and intent on keeping him, as they spent more than $100,000 in one their only six-figure investments to date.
In the former category is NM-01, the open seat that I am currently rating lean take-over. The NRCC is not spending money here, but Freedom’s Watch and the Republican Campaign Committee of New Mexico are each spending more than $200,000. (Democrats are spending heavily in both NM-01 and MO-06.) The NRCC also threw in modest amounts in LA-06, PA-03 and WI-08. (Update: It looks like the RNCC is looking to spend a lot of money in NH-01 - as much as $400,000, confirming its strategy of putting a lot of money in a handful of races.)
- New DCCC investments
Democrats are now spending for the first time in four districts, two of which are obvious choices (CO-04 and NY-29) and two of which are true shockers (IN-03 and NE-02). While it might be surprising that the DCCC has not opened its wallet to hit Musgrave yet, the congresswoman has been hit by more than half-a-million worth of advertisement by the Defenders of Wildlife PAC, and that might have convinced the DCCC that its involvement was not (yet) needed. But now that the DCCC is moving in, it is clearly determined to make a splash: its first buy is an impressive $345,000.
As for IN-03 and NE-02, they demonstrate the Democrats’ determination to expand the map: neither of these seats was supposed to be even close to competitive, and I confess IN-03 isn’t even on my House ratings for now. That will be corrected soon, as the DCCC’s decision to invest a serious amount of money (it has already bought more than $150,000 and has committed about half-a-million) means that the district is indeed competitive. Democrats aren’t bluffing in NE-02 either, as they have brought more than $130,000 worth of ads.
- Districts where the DCCC has now spent more than $1 million
This is not a guarantee that the Democratic candidate will, but it certainly means that the DCCC has put a high priority in winning these races: AK-AL, AZ-01, AZ-03 (!), AZ-05, MN-03, NC-08, NH-01, NJ-07, OH-15, OH-16. In other districts, the total passes $1 million when the DCCC’s investment is added to that of NARPAC (National Association of Realtors). In PA-11, for instance, that total reaches $1.8 million; if Rep. Kanjorski loses reelection, it will just how incredibly vulnerable he had become.
- Districts the DCCC is playing defense
The DCCC continued to invest in AL-05 (now almost half-a-million total), CA-11, AZ-05 (nearly $250,000 this week, bringing the total to $1.2 million), LA-06, MS-01, NH-01 (the total now reaches $1.2 million), PA-10, TX-23 and WI-08. More surprising is the DCCC’s decision to dump huge resources in IN-09 (almost $300,000 this week), a district that looks increasingly safe for Baron Hill. However, the DCCC looks to have stopped advertising in FL-16 (Mahoney’s district…) and AZ-08, where Rep. Giffords looks relatively secure. Both districts could be moved accordingly in my upcoming rating changes.
- Districts that were not so long ago considered long shots
I already mentioned IN-03 and NE-02, but those are just the tip of the iceberg as the DCCC continues to pour in money in races that were not considered that competitive as of this summer! New spending in AL-02 raises the total to more than half-a-million, an impressive sum for this relatively cheap media market. The DCCC’s spending totals in AZ-03 are truly staggering, as this is a district no one thought of as that competitive until ten days ago - and the DCCC just dumped in about $369,000. In MD-01, a large new buy brings the Democratic total to almost $900,000. (The Club for Growth is helping the Republican here with more than $200,000). Other noteworthy buys in this category are KY-02, MO-09, NM-02, PA-03, VA-02. In all these districts, the DCCC is not bluffing and is putting serious money behind its hopes of riding a blue tsunami.
- Districts Democrats were expecting to pick-up more easily
Most of the DCCC’s biggest overall expenditures belong in this category, in what is at the same time good news for Democrats (it allows them to solidify their prospects) but also disappointing ones (since they would have liked to spend some of money elsewhere). Perhaps the most surprising development is the DCCC’s decision to invest nearly $350,000 in AZ-01 (bringing the total to $1.3 million), a race Democrats are expected to win relatively easily. The DCCC also just spent more than $200,000 in NM-01, OH-15 and OH-16 (bringing the total in each to more than $1 million), three open seats that Democrats are one point were hoping to have an easier time with. Other districts in this category are IL-11, NJ-03, NJ-07 and VA-11.
- Districts that are and were expected to be competitive
This category contains the least surprising ad buys since the races were expected to be competitive since the beginning. Particularly noteworthy buys include the DCCC’s buy of about $300,000 in NC-08 (total of more than $1.3 million), more than $200,000 in MI-07, NV-03, NY-26, OH-01 and WA-08. Combined with AFSCME’s spending, the Democratic buys in MI-07 have an impressive size. The DCCC also spent in CT-04, FL-26, IL-10, MI-09, MN-03 and MO-06.
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While it would be too long to take a detailed look at the committees’ new ads, it is worth taking a quick look at the themes these new spots are emphasizing. On the Democratic side, the day’s biggest news undoubtedly comes from the DCCC’s decision to heavily invest in IN-03 and attack longtime Representative Souder for having been changed by Washington:
[youtube="http://www.youtube.com/watch?v=eijpzkDXfIM"]
On the Republican size, the biggest news by far is the RNCC’s massive investment in FL-21. The GOP might have chosen this district because of the scandals that have long surrounded Democratic candidate Raul Martinez, a controversial figure who has enough baggage for the GOP to seize easily. The ad’s closer says it all - “We know Martinez is corrupt enough for Washington, but that doesn’t mean we should send him there:”
[youtube="http://www.youtube.com/watch?v=JroM8wR1sCQ"]

