Nine months after his presidential defeat, John McCain gave an interview to The Wall Street Journal in which he revisited the fateful September sequence that drove his numbers down irremediably. Yet, he embellished the facts enough that a little reality check is in order.
First, McCain did his best to justify his September 24th decision to suspend his campaign. He acknowledged what most of us had diagnosed within hours of his announcement - that the move was “impetuous and rash:”
You have no idea the pressure I was under. I remember being on the phone with President Bush, Vice President Cheney, the Treasury secretary and [Fed Chairman Ben] Bernanke. They assure me the world financial system is going to collapse if I don’t vote for the bill. So I do the impetuous and rash thing by saying, look, I have got to go back to Washington and see how I can help. And by the way, so did Obama but it was McCain that was the impetuous one.
McCain is right that his campaign suspension did not play well with voters, as it allowed the Obama campaign to portray him as erratic. But I do want to tweak the rest of his account. Given the circumstances of McCain’s decision, he really should not expect many people to believe he was motivated by the good of the country rather than electoral considerations. The suspension was just the latest in a series of dramatic gambles through which McCain tried to shuffle up the race (think Britney Spears and Sarah Palin), and it came just as we were discussing how McCain had lost all the control of the campaign narrative - something no trailing candidate can afford to do.
If McCain’s motivations are up for debate, however, what he did after he returned to Washington is not - and that’s where his attempt to compare his actions to Obama’s truly fails. On September 26th, the White House convened a meeting with congressional leaders of both parties; McCain and Obama were present. Within hours of the meeting, news reports revealed that McCain had remained silent throughout the meeting, only offering a vague statement at the end that avoiding lending a hand to House Republicans or to the administration.
Over the next few months, numerous journalists reported additional details about that meeting: Obama had spoken at great length about what needed to be done to quell the financial crisis while McCain had repeatedly refused to speak, deferring to other people present in the meeting. And it goes on: Over the following days, Obama called numerous House Democrats urging them to support the bailout while McCain was generally described as absent from the proceedings.
Add to this the fact that it’s McCain who made a big show of announcing he was suspending all campaign activities (not to mention attempting to delay the VP debate), and we perhaps get a sense of why McCain’s actions were described as impetuous and Obama’s are not.
Second, McCain claimed to the WSJ that he was on his way to victory until the financial crisis melted his presidential aspirations along with the stock market:
We were three points up on September 14. The next day the market lost 700 points and $1.2 trillion in wealth vanished, and by the end of the day we were seven points down. We lost the white college graduate voters, who became profoundly disillusioned with Republicans. And by the way, that was the way it ended up. We lost by seven points.
It is entirely true that McCain’s poll numbers surged the first two weeks of September - he even scored an impressive 10% lead in a Gallup that gave heartburn to all Obama supporters. In fact, you will remember that this period as the only time in the general election in which Democrats were really concerned that the election might not go their way.
Yet, how can we possibly not take into account the fact that this early September period consisted in the Republican convention’s immediate aftermath? While McCain’s surge was a bit bigger than most of us expected, a bounce was certainly expected and we were always aware that a bounce is bound to fade. I wrote on September 7th:
We will now have to wait a few more days to see the state of the race once the post-convention emotions have settled. Earlier this week, Obama reached his highest levels ever in the tracking poll - 51% in Rasmussen and 50% in Gallup - but he quickly lost his gains. Now, McCain looks to be at a historic highs, and should receive good numbers again in tomorrow’s tracking deliveries (the first entirely taken after McCain’s acceptance speech). But while McCain’s results in polls taken on Friday and Saturday were surely going to have improved, what will voters remember by next Tuesday, Wednesday night?
To have made the convention matter, Republicans needed to do more than grab a lead in the topline numbers - they need to affect voters’ trust in Obama’s experience and change their view of the proximity between McCain and Bush. While the GOP had certainly seized an edge over the day-to-day campaigning (McCain had far more control over the campaign narrative over those 2 weeks), we never saw any evidence that the fundamentals of the race had changed: The electorate still wanted to kick out Republicans, Democrats had gained a huge registration advantage and the GOP’s hope that Palin would take care of the enthusiasm gap looked like wishful thinking.
Furthermore, even in this time period McCain committed unforced errors that made it clear he would not be able to keep Obama on the defensive for long, whether or not the economy had erupted as the top fall story: McCain’s all-out war on the press was an incredibly foolish decision given that any campaign reporting had to transpire through the media. While journalists typically refrain from pointing out that political attacks are false, the GOP’s anti-press rhetoric was so intense that the media no longer held back; Republicans’ refusal to edit themselves after their claims had been debunked or the sex-ed for kindergartners ad also contributed to cementing the campaign narrative of a truth-twisting McCain.
Frankly, this became such a huge problem for the Republican in the days leading to September 14th that he would have had trouble keeping his credibility straight had the Wall Street meltdown not occurred; if anything, the financial crisis gave him an opportunity to turn the sex-ed/Palin page and reveal himself as a leader - which is exactly what he tried to do by suspending his campaign. Unfortunately for Republicans, that move massively backfired.

