With a week remaining before Election Day, all campaigns and national committees are budgeting their final advertising push and buying media time to last them through November 4th. The DCCC has poured in nearly $15 million in almost 40 districts already this week. More investments are likely to come today and tomorrow, first because the DCCC has left out a number of districts in which it regularly invests and because it appears that the NRCC has yet to make its last round of expenditures. But the DCCC’s $14 million latest spending spree gives us a good idea of which seats Democrats are the most committed to. (Most of the following numbers come from SSP’s always very handy House expenditure tracker.)
In three districts did the DCCC go for broke; all are currently held by the GOP: In IL-10, the DCCC just poured in an impressive $929,279, bringing its total investment in the district to more than $2 million. (This is partly explained by the fact that IL-10 is in the expensive Chicago market). In NV-03, the DCCC bought more than $750,000 of air time against Rep. Porter, bringing its total to more than $2.3 million. And in IL-11, $600,000 worth of advertisement (and a total that surpasses $2 million) should help Debbie Halvorson win this open seat.
Another group of seats - here again predominantly GOP-held - saw massive investments of more than $500,000. Those include the once-safe AZ-03, NC-08, NH-01, NM-01, OH-15 (the total surpasses $2 million in each of these five districts), MN-06 (the DCCC has now spent more than $1 million in two weeks on Bachmann’s seat) and the conservative NM-02 (for a total of $1.5 million). This makes New Hampshire’s Carol Shea-Porter the most protected Democratic incumbent, and confirms the remarkable development by which the DCCC has poured more effort in AZ-03 than in many seats that were more obviously competitive.
Also notable are the DCCC’s expenditures that top $400,000. Here again the list is made up of Republican seats: MD-01, MN-03 and OH-01 (total spending in each now tops $2 million), MI-07 and MI-09 (total spending in each tops $1 million), CA-04 and NY-26. Between $200,000 and $400,000, we have AZ-01 (an open seat that is considered an easy Democratic pick-up but where the DCCC has now spent more than $2 million), CO-04, KY-02, MO-09, FL-24 (all now more than $1 million total), FL-21, FL-25, NE-02, OH-02, NY-29, FL-08, IN-03 and IN-09. Rounding up six-figure expenditures are AK-AL, CA-11, CT-04, LA-06, NJ-03 and NJ-07 (all more than $1 million total), AL-05, ID-01, KS-02.
A few observations about this spending spree. First, the DCCC did not expand the map this week. The only new seat they invested in yesterday is FL-08, a district that has looked highly competitive for weeks and that I just moved to the lean take-over category this past week-end. Also noteworthy is NE-02, where the DCCC’s media buy this week is eight times higher than it was last week. However, there are a number of districts we have been talking about lately in which the DCCC is not playing despite the massive loan it took last week; those include California’s seats, IA-04, FL-13, FL-18 or even SC-01 where the DCCC has not followed up on a small investment it made last week. Furthermore, the national committee appears to have given up on MO-06, which was once considered a top opportunity but in which the DCCC has not bought air time for two weeks now.
Second, Democrats seem to be very comfortable about playing defense. They have largely pulled out of AZ-05, AZ-08 or MS-01, all districts that the GOP had high hopes of contesting; they have not had to spend a dime in places like KS-03 or NY-20, seats Republicans had vowed to contest. And they do not seem to feel particular energy in many of the blue seats in which they are investing. However, we do know that the DCCC is starting to air this ad in PA-12 on behalf of Murtha, though they have yet to report that expenditure.
The NRCC, meanwhile, posted a few expenditures over the past two days though a lot more should come tonight. Noteworthy investments include $375,000 spent in WY-AL, more than $250,000 in NE-02 and MO-09, more than $100,000 in MO-06, IN-03. What do all these districts have in common? They are extremely heavily Republican (Bush won IN-03 with 68% of the vote, for instance, and let us not even talk about WY-AL) and Republican candidates are in such a bad state that the NRCC is forced to spend its money in such districts.
(There is something to be said against the NRCC’s decision making, and we might talk about this more in the coming week: Swing seats like NM-01 or OH-16 will likely be lost for a decade or more if Democrats pick them up, yet the NRCC is not spending a dime there. Conservative seats like WY-AL or IN-03 would be likely to fall back into GOP hands in the coming cycle or two, but the NRCC is spending all of its resources in such places.)
Let’s take a closer look at Southern Florida, where the battles in FL-21 and in FL-25 have become truly vicious. Both seats are in the same Miami media market, and they are represented by the (Republican) Diaz-Balart brothers. So Democrats have decided to save money - and just air an ad targeting both Diaz-Balarts:
The GOP’s response in FL-25 is also fascinating because it bears such a close resemblance to what is going on in the presidential race. Democratic candidate Joe Garcia is blasted for being in favor of “redistribution of the wealth,” underscoring how much Republicans are banking on Joe the Plumber at this point: