Spending, spending, spending (and some cutbacks)

It might be very little compared to a $700 billion bailout, but it’s a lot of money but most other standards: Every presidential, congressional and gubernatorial campaign saved its ammunition for these final two weeks, and money is now flying left and right.

In this game of piling expenditures, woe to whoever is left behind! Or should some cutbacks perhaps be taken as good news by candidates? The Denver Post reveals tonight that the DSCC will pull-out of the Colorado Senate race because it feels that Mark Udall is now in a “commanding position” - a remarkable decision by a party committee that has a lot of cash, and a clear sign that Chuck Schumer wants to spend as much of it as possible in Georgia and Kentucky.

(While true that Schaffer has not in a single poll all year and that Udall has been ahead by double-digits in some of the latest surveys, Udall hasn’t exactly been able to put the race away either and a number of independent groups are in the state pummeling Udall, so the DSCC better be sure of what it’s doing. On the other hand, the NRSC appears to have pulled out of Colorado as well, and Udall had far more cash on hand than Schaffer at the end of the third quarter, guaranteeing that Udall has a substantial advantage in the final stretch.)

Two Republican congressmen for whom a cutback could be disastrous news, however, are Reps. Musgrave and Bachmann of CO-04 and MN-06. In the former, the NRCC bought $375,000 of air time for this week yesterday, but it will not be spending anything in the final week of the campaign. (Could they not have decided that yesterday and saved themselves the $376,000?) In MN-06, the NRCC had not yet invested any money but had reserved ad time for the final two weeks; no longer.

(It is more difficult to know what to make of this Minnesota cutback: It is certainly not a sign of confidence on the part of the NRCC given that the race just became highly competitive 5 days ago, so could it be a concession? While Bachmann is viewed as more vulnerable today than she was before her rant on anti-Americanism, she doesn’t seem to be vulnerable enough at all for Republicans to despair of holding her seat. Perhaps the GOP saw how much money Democrats were preparing to pour in the district and realized there was no way it could even attempt to match that?)

While the NRCC is busy deciding which of its incumbents to abandon, the DCCC is deciding which safe-looking red districts it should spend hundreds of thousands of dollars in. The result of their deliberation resulted in a stunning new spending spree in 51 districts (SSP has the full list) - six of which are first time investments: KS-02, CA-04, MN-06, SC-01, WV-02 and WY-AL!

The most fascinating of these buys is no doubt KS-02, as Rep. Nancy Boyda had insisted that the DCCC pull out of the district because she wanted to run the campaign herself; the DCCC had canceled its reservations. But now that GOP challenger finished the third quarter in a strong position financially, national Democrats apparently decided they couldn’t afford to stay true to their word. But consider a minute the three latter districts I just listed: We knew that CA-04 and WY-AL were highly competitive, but it is still remarkable to see Democrats spend more than $200,000 in such conservative areas - and let’s not even talk of SC-01, which was on no one’s radar screen as of one week ago.

The rest of the DCCC’s investment covers districts they have already been spending in, but some of their expenditures remain nonetheless breathtaking in their attempt to expand the map onto red territory. And consider that this money comes on top of the $4 million the DCCC spent on Monday and Tuesday in other districts. (I reviewed those expenditures here.) That brings the DCCC’s total expenditures over the past three days to about $16 million; the NRCC, meanwhile, spent around $5 million.

In a number of districts, the DCCC is going all-out. They just spent more than $400,000 in 8 districts (to which we should add NC-08 and IL-10, in which they spent more than that amount yesterday). More than $643,000 is being spent on NV-03 for this week alone! The DCCC is spending nearly $600,000 in IL-11, more than $500,000 in NH-01, NJ-03 and OH-01, more than $400,000 in IN-09, MN-06 and VA-11.

The committee has now spent more than $1 million in all of these districts except MN-06, even though it is somewhat puzzling that they are choosing to pour so much money in IN-09 and VA-11, two districts in which the Democratic candidates are now heavily favored (particularly in VA-11). Might that money not have been better spent elsewhere? The same was true of the $300,000 the DCCC spent yesterday in AZ-01, bringing its total there to nearly $2 million.

That said, the rest of this money will go a long way towards boosting Democrats who are facing tough races (Shea-Porter, for instance) or who are on the brink of putting the race away (NV-03 and IL-11). An investment that could prove particularly important is NJ-03: GOP candidate Myers has been unexpectedly competitive in this open seat, but state Senator Adler has a huge financial advantage in what is an expensive district to advertise in. With this much money spent by the DCCC, Adler will swamp Myers, whose main hope now is that New Jersey voters are fed up with Democrats.

The DCCC also spent significant amounts (more than $300,000) against the Diaz-Balart brothers in FL-21 and FL-25, in the pair of contested Michigan districts (MI-07 and MI-09), in MO-09, NM-02, NY-26, NY-29, OH-16 and VA-02. More than $200,000 were poured into CA-04, CA-11, FL-24, MN-03, NM-01, OH-02, OH-15, TX-23, VA-05, WV-02, WY-AL and 8 more districts saw (including IN-03, KY-02 and NE-02) buys of more than $100,000. What is once again remarkable is the depth of the Democrats’ investment: they are leaving almost no stone unturned - extending their buys to places few Democrats were even dreaming of a week ago and pouring huge amounts of money in some of the second-tier races they are hoping to take-over.

It is hard to think of GOP-held districts that could potentially be vulnerable and that the DCCC has not invested in. Perhaps the California districts we have been hearing about over the past week? Meanwhile, the NRCC is struggling to keep up. Apart opening its wallets in 20 districts yesterday, it spent in a few more today, but only crossed the six figure mark in IN-03, KY-02 and NE-02, NV-03 - all GOP-held districts, two of which were not deemed vulnerable as of 14 days ago (IN-03 and NE-02). For the GOP, the bottom is falling out. How much can they now salvage?

5 Responses to “Spending, spending, spending (and some cutbacks)”


  1. 1 fritz

    I hope the DSCC will consider putting money into the Texas Senate race. It has closed to mid single digits (6%-8%) recently and I think any new polls it will push it into the tossup range.
    The Clintons have been helping him out in the last few weeks and Noriega is closing quickly on Cornyn. It is still my big upset race for Nov. 4th.

  2. 2 dsimon

    The problem with going into Texas is that it is horrendously expensive. If Democrats want to prioritize bang for the buck, are they better off going into an expensive market where their candidate is trailing by 6%-8%, or a far cheaper market (MS, GA, KT) where their candidate trails by that margin or substantially less?

    Though it’s unfortunate for Texas candidates, I can understand why the DSCC would put its money elsewhere, at least unless it’s saturated its other options and still has lots of money sloshing around (which I don’t think is the case).

  3. 3 Jaxx Raxor

    The newest Rasmussen poll shows Coryn with a 15 point lead. There is no way the Democrats are going to spend in an expensive state like Texas if the Democratic candidate is behind by double digits, its just no way.

  4. 4 fritz

    Jr: I hadn’t seen that new Rasmussen poll. I guess it was just wishful thinking on my part; although it does seem to counter most other state polls that are coming out these days.

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