We are now exactly three months from the election - and this is the 1000th post on Campaign Diaries!
Perhaps as a celebration of this anniversary of sorts, the Obama campaign followed the advice I humbly provided on Saturday and upped the volume of its attacks against John McCain by releasing a negative ad devoted to (what else) energy issues:
Using charges and imagery that Democrats and many Republicans are using across the country, Obama hits McCain for being in the pocket of the oil industry and being unwilling to take the stands America need on energy: “Every time you fill your tank, the oil companies fill their pockets. Now Big Oil’s filling John McCain’s campaign with $2 million dollars in contributions. Because instead of taxing their windfall profits to help drivers, McCain wants to give them another $4 billion in tax breaks.” The ad uses obligatory footage of McCain and George W. Bush - the Democrats’ ultimate weapon. It also leaves some time at the end to recap the main provisions of Obama’s energy plan - just as the campaign had done in last week’s “low road” ad.
The Obama campaign will attempt to continue its offensive throughout the day - but it is hard not to think that Democrats are on the defensive on this issue and that Obama’s attack ad and the roll-out of a more detailed and substantive energy plan is one attempt to reclaim the upper-hand. Ever since John McCain reversed his prior positions mid-June and announced he was in favor of offshore drilling as a means of reducing America’s dependency on foreign oil and reducing gas prices, the GOP has been blasting Democrats for their opposition to drilling. Public opinion, which until recently seemed opposed to drilling, appears to have evolved as well and polls are now showing that the electorate is on the Republicans’ side - even in Florida, giving cover to Governor Charlie Crist.
In fact, Republicans are now determined to make energy the main campaign issue. In contests like Colorado’s Senate race (Mark Udall is known as a conservationist), they believe this could alter the playing field and blunt the Democrats’ advantage. Consider for a minute how surprising this is - and how masterfully the GOP has taken the advantage on an issue that should be hurting them: the incumbent party is usually the one hurt by rising gas prices but Republicans have been able to avoid that by putting some of the blame on Congress rather on the White House and by focusing on the drilling issue.
In fact, the GOP’s House caucus staged an elaborate theatrical performance on Friday when they stayed on the floor after the House adjourned for recess to insist that Speaker Nancy Pelosi calls the House back in session to address the energy crisis. Republicans seem satisfied at the coverage they got and energized at what they see as a golden opportunity, so much so that a dozen lawmakers will come back to the House floor today - with lights still being off and no camera to record any of this - to continue pressuring Pelosi. (As First Read notes, President Bush also has the power to call Congress back in session but Republicans are not talking about that - confirming that their goal is to make congressional leaders take the blame that often falls on the President.)
As a result, Democrats have been retreating on this issue - so much so that Barack Obama announced on Friday that he would support compromise energy legislation that included offshore drilling. However, this was not a statement of support for offshore drilling. Obama merely stated that he would not oppose such a provision if that was the price he would have to pay to win support for a comprehensive energy bill that included Obama’s own priorities: “If, in order to get that passed, we have to compromise in terms of a careful, well thought-out drilling strategy that was carefully circumscribed to avoid significant environmental damage - I don’t want to be so rigid that we can’t get something done.”
It is hard for Republicans to hit Obama for flip-flopping given that McCain has also been historically opposed to drilling. But after weeks of Obama hitting McCain for supporting offshore drilling and insisting drilling would provide no held and relief, this more compromising stance does confirm that Democrats feel defensive on energy issues in general and drilling in particular and it makes Obama seem reactive to the McCain campaign. That would have been unthinkable just two weeks ago and Obama is seeking to take back control of the message with today’s attack ad.
Update: Obama’s energy speech in Lansing, Michigan this morning seeks to strike the same balance as today’s ad. Obama starts by hitting McCain for being part of the problem before outlining some of his own proposals on the issue. Note that Obama keeps up his dismissive talk of offshore drilling, confirming that his support for compromise legislation on Friday was a shift on process and not on substance:
[McCain] did little to reduce our dependence on foreign oil. He voted against increased fuel efficiency standards and opposed legislation that included tax credits for more efficient cars. He voted against renewable sources of energy. Against clean biofuels. Against solar power. Against wind power. Against an energy bill that – while far from perfect – represented the largest investment in renewable sources of energy in the history of this country. So when Senator McCain talks about the failure of politicians in Washington to do anything about our energy crisis, it’s important to remember that he’s been a part of that failure. Now, after years of inaction, and in the face of public frustration over rising gas prices, the only energy proposal he’s really promoting is more offshore drilling – a position he recently adopted that has become the centerpiece of his plan, and one that will not make a real dent in current gas prices or meet the long-term challenge of energy independence. (…)
I believe we should immediately give every working family in America a $1,000 energy rebate, and we should pay for it with part of the record profits that the oil companies are making right now. I also believe that in the short-term, as we transition to renewable energy, we can and should increase our domestic production of oil and natural gas. But we should start by telling the oil companies to drill on the 68 million acres they currently have access to but haven’t touched. And if they don’t, we should require them to give up their leases to someone who will. We should invest in the technology that can help us recover more from existing oil fields, and speed up the process of recovering oil and gas resources in shale formations. (…)
But the truth is, none of these steps will come close to seriously reducing our energy dependence in the long-term. We simply cannot pretend, as Senator McCain does, that we can drill our way out of this problem. We need a much bolder and much bigger set of solutions. We have to make a serious, nationwide commitment to developing new sources of energy and we have to do it right away.


Congrats on your 1000 posts!
This ad repeats what the previous one said. It’s not very strong, congressional candidates have ads like this doesn’t Obama have a better ad team than House candidates? Obama needs to hit on other stuff than energy but he isn’t. He should attack on Iraq.
I don’t think attacking on Iraq will be trong either. To make an ad biting and cutting it will have to be on a person’s character and I don’t think he will do it. Obama is relying on the intelligence of the American people here but we’ll will see…………
Tatiana, Obama has to hit back on energy because that is where the debate is. Attacking on Iraq won’t be as effective because of the (military) sucess of the surge, and it would leave energy attacks unanswered, especially since the public is so in favor of public drilling. The Republicans really believe that they finally have an issue to trumpet after being down in the dumps since losing Congress, and while this issue is not enough for them to take back Congress, it could very well soften the blow that are going to get in Congressional races and even allow them to keep the White House.
Another interesting thing is that while Obama has not gone wholesale for offshore drilling (accepting in a compromise isn’t really the same thing) he has changed his mind on tapping oil from the emergency oil reserve. Something that I think is irresponsible (the emergency reserve should be tapped if oil imports were cut off nearly or completely, not because gas is around 4 dollars a gallon) but it shows how much gas prices is working the GOP’s favor and of the Democrats attempt to counter this. Obama is probably also seeing his poll numbers dropping (Rasmussen in today’s tracking poll shows McCain ahead by one with leaners, the first time since Obama became the presumptious nominee that Obama has been behind in that polling firm) The only good news for Obama is that Americans still aren’t paying too much attention and after the conventions, McCain will be limited to his 84 million dollars, which is probably when Obama will unleash his full ounslaught of advertisments backed by his massive warchest. The RNC will help McCain alot but Obama will still have a clear spending advantage in the fall because he is opting out of public financing. He is saving it for now because he probably sees that ads in September and October have more value than ads in August, while McCain needs to spend all of his primary money now or he loses it by September 5th, the first day post-convention.
Taniel - congratualtions on the milestone, keep up the good work.
Jaxx - good point about the spending constraints and therefore reasons for spending now. Obama does though need to counter the main thrust of the GOP assault because the Summer period can be important in laying down a narrative for the last two months. I hope Obama has plenty of money to run strong effective ads often and in many states.
I like the speech. It has way more details than most political speeches have, and it contrasts Obama’s plan with McCain’s. Obama needs to talk about McCain in every speech so this race doesn’t become a referendum on Obama. The only way McCain can win, is if the race is not about McCain.
“I hope Obama has plenty of money to run strong effective ads often and in many states.”
He does. Obama + DNC has bout $20 million more than McCain + RNC. At least by the last numbers I saw.
Your right Guy, which is why Obama’s new ad hitting McCain for big oil is so important. Obama doesn’t want McCain to define him. However, I still think that Obama is only doing enough so that he is seen in a neutral light, not a negative light. He wants to save as much money as he can this month so that after the GOP covention he can unleash his ads and the McCain will be hard pressed to respond to them all based on him taking the limiting public fianancing.